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Showing posts with the label business-growth-tips

LinkedIn | David Asarnow | Life is Precious. Time is Short

Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. David Asarnow

The Multitasking Myth

Ever been guilty of answering text messages during a meeting? Or checking email while you’re on a video call? MOST OF US do it. And if you said yes, who could blame you? Growing and scaling your business comes with a seemingly never ending to-do list. In our minds, it’s simply smart thinking to make the best use of our time, right? When your company is growing fast, we’re forced to find ways to “fit it ALL in”. But here’s something that may shock you… On average, people who try to multitask take 50% longer to complete a single task and make 50% more errors in their work than people who stay focused. Suddenly multitasking doesn’t sound like such a great way to get more done, does it? But, we were brought up believing that in order to be productive we must learn to multitask to reach our goals and get things done… At least I was . Here’s the problem with that… When you are moving the needle on multiple projects at one time instead of focusing on making significant headway on on...

What’s your story?

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...

Aligning Sales & Marketing

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a...